Jason Alexander Orders Canned Laughter From Uber Eats – It Goes Well… at First | Branding in Asia (2024)

Uber Eats just released the latest iteration of its ‘Get almost, almost anything’ campaign, and this time it features actor Jason Alexander—known to most of the world as George from Seinfeld.

In the ad, Alexander is at a dinner party, but his jokes aren’t quite landing, so he grabs his phone and orders “canned laughter” from Uber Eats—where you can get almost anything.

The brand does a great job with the casting of “George” — as Seinfeld is closely associated with the era of sitcoms where laugh tracks were common.

The problem for Alexander is that the laugh track doesn’t end at dinner, as seen in the one-minute film created in collaboration with Special and directed by Mark Molloy.

Check it out:

“There’s always been a special part in my heart for comedy and the iconic tropes of television of yesteryear,” said Jason Alexander.

“Working with Uber Eats in a way that was a self-deprecating homage to these elements and why they perhaps don’t hold true today was genuinely great fun.”

“This campaign would not have worked with anyone else in the world. We were over the moon to be able to work with Jason on this latest iteration of our brand platform. His comedic calamity is instantly recognisable. His performance is brilliantly nostalgic as it builds throughout the hero brand film,” said Brand Lead, Uber ANZ, Channa Goonesakara,

“He was the perfect custodian to build on the work of Kendall and Kris Jenner, Nicola Coughlan and Tom Felton to remind Aussies and Kiwis that you can get almost, almost anything on Uber Eats these days.”

“It’s been great working alongside Director Mark Molloy and Jason, to bring this sitcom trope to life, as well as bring back Jason’s very distinct brand of misery. It’s not only a fun brand statement, but feels like a reward for his fans,” said Creative Director, Special, James Sexton.

“Jason Alexander’s life being ruined by canned laughter feels like a great continuation of Uber Eats’ now well known self-deprecating tone and open admissions that they don’t deliver everything, said Creative Director, Special, Harry Neville-Towle, “It’s also more entertaining evidence you really really don’t want us to .”

The hero film premiered during the halftime show of the AFL Grand Final, along with a series of audio ads and social spots rolling out across various platforms.

Credits

Uber Eats
Senior Director of Marketing, International: Lucinda Barlow
Senior Director of Marketing, APAC: Andy Morley
Head of Marketing, ANZ: Nicole Bardsley
Brand Lead, ANZ: Channa Goonasekara
Brand Marketing Manager: Rebecca Macciolli
Brand Marketing Associate: Holly Dover
Global Executive Creative Director: Danielle Hawley
Creative Director, APAC: Adam Ledbury
Associate Creative Director: Yessy Downs
Director Communications, ANZ: Peta Fitzgerald
Head of Delivery Communications, ANZ: Nick Vindin
Media Lead, ANZ, Rob Maddison
Strategy Lead, APAC: Josh Pickstone
Sr. Marketing Manager, NZ: Olivia Sykes
Talent and Legal: Cameron Loughlin, Jessica Shao

Special
Partners/CEO: Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Creative Directors: James Sexton & Harry Neville-Towle
Lead Creatives: Joe Ranallo & Will Winter-Irving
Creatives: Hannah McCowatt, Laura Grimshaw & Toby Kennedy
Managing Director: Lauren Portelli
Team Leads: Rachel McEwen, Laura Little
Business Director: Claire Emery
Business Manager: Oscar Kennedy
Head of Strategy: Celia Garforth
Strategy Director: JJ Bender
Head Of Film Production: Sevda Cemo
Executive Producer: Wendy Gillies, Paul Johnston
Integrated Producer: Will Sealey
Head Of Stills: Nick Lilley
Stills Producer: Danielle Senecky
Head Of Design: Adam Shear
Designer: Maggie Webster, Cameron Morris
Finished Artist: Jen Bailey

Exit Films / Smuggler Films
Director: Mark Molloy
Cinematographer: Robert Elswit
Executive Producer: Leah Churchill-Brown
Producer: Alexandra Taussig
Producer: Luigi Rossi
1st AD: Peter Kohn
Casting Director: Jodi Sonnenberg

Chee Productions
Executive Producer: Tamiko Wafer
Executive Producer: Matt Chee
Photographer: Christopher Tovo
Digital Operator: Jake Lowe
Retouching: Cream Studios

The Editors
Editors: Stewart Reeves
Managing Director: Nicoletta Rousianos
Executive Producer: Rita Gagliardi
Lead Flame Artist: Eugene Richards
Colourist: Fergus Rotherham

Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designer: Daniel William
Sound Executive Producer: Michael Gie

BTS Press
Tony Gardiner ACS

Media Agency: EssenceMediacom

Retail Agency: Hatched

Read More

latest news

Featured Spotlight