Gavin Johnston on LinkedIn: Uber Eats absolutely crushed this commercial. Feels as if we're entering… (2024)

The 3% rule: The 3% rule implies that 3% of your audience is ready to buy from you NOW. If you’re not running ads to collect this subset of people, you still want to make sure this 3% rule applies to your product/service. One of my favorite ways to do this is with an opt-in/upsell funnel. - User signs up for lead magnet (free book, info, workouts, etc) on opt-in page.- User directed to upsell funnel that explains one of your higher ticket offers & who it is for.- 3% of people decide right there that they like the offer & buy.- Other 97% is funneled into your email ecosystem. On top of that you can have another link that directs them straight to your offer on your page!

If the notes app had notifications, every entrepreneurs would look like this 😂

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When I first started my copywriting journey, I wasted a BUNCH of time trying to make every single piece of my work the biggest & next best thing on the internet. This isn’t me saying you shouldn’t invest time into your work… you definitely should do that & explore new ideas. But you don’t need to reinvent the wheel every time you write. The reason a lot of people are using similar frameworks is because they WORK. What really differentiates a good copywriter from a bad one is that the good one knows exactly how to tailor this framework to the target audience with good writing & ninja research skills. #copywriting #marketing #youneedtobegoodatresearch

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It’s a lot harder to come up with a good idea when you’re sitting at a desk trying to come up with a good idea. Get out in the world. Call up a friend. Watch Star Wars. Pet a dog. Exercise. Eat a steak. My best ideas always come at the most random times.

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A majority of people are reading/watching your content on the toilet, while walking, or just mindlessly scrolling. Point being… no one really schedules time in their day to scroll through social media, it’s just there to provide them entertainment. So if you’re putting out multiple pieces of content per week, it’s a very good idea to make sure each piece focuses on just ONE idea. One quick, clearly communicated message. Too many ideas in one piece of content will get lost/be harder for someone to understand.This is referred to as the rule of one & is always a good rule of thumb.

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Curious to know what people are putting in there top marketing books/resources these days... here are some of my (personal) favorites: 1. Influence - Dr. Robert Cialdini2. Kick-Ass Copywriting Secrets - John Carlton3. Never Split the Difference - Christopher VossAny other gems I should check out?

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People will always come up with a reason NOT to buy before they come up with a reason why they SHOULD. One of the main reasons people hire marketers is so they have someone to identify and address these objections one by one.

Quick note for anyone who’s creating an opt-in/upsell page combo 🚨Instead of sending the first automation email seconds after the user opts-in… Send it 3-5 minutes after. That way anyone who opts-in actually has time to get sent to the upsell page & watch the vsl attached or read any copy associated with your offer! Sounds simple… but most don’t do this.

How to ride the wave of email marketing 🌊You probably shouldn’t be hard-selling your product or service in every single email you send. Why? It creates a lot of resentment among the people who actually take the time to read your emails. Do you want to be known as the business that provides no value & only cares about making a sale? Absolutely not. You want to be known as the business that leads with the giving hand & on top of that has a kick-ass product or service. Because of this, I like to think of email marketing as having its own wave. But instead of the tide being controlled by the moon (lol), it’s actually affected by how often you ask from your readers vs how often you give. Examples: High Tide: Your last few emails have been all about value = helpful info that improves your readers' lives. The tide is HIGH, and people are out there catching waves 🏄, excited to learn without constant sales pitches. But eventually, you need to make an ask… at this point, it's ok, because you’ve built trust, and they’re ready for it.Low Tide: If you’re always hard-selling, the tide lowers & lowers. Readers lose interest because it feels like you’re constantly pushing a sale. Which is why the balance is important... you need to give more than you ask, or eventually the waves (& surfboards) disappear.

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